We missed the must-see iGaming event, but it's back. Canceled in 2021 for reasons we all know, the 2022 edition of the gaming fair ICE Totally Gaming should finally take place. It is of course always in London that this major world event will take place, from February 1 to 3, 2022.
Unfortunately, the health crisis finally got the better of one of the biggest annual gambling moments. ICE Totally Gaming London 2021 was initially postponed before finally being canceled, in part at the request of major gaming players. For three days, the game providers but also certain groups of online casinos put themselves forward for this event which nevertheless attracts more than 35,000 visitors each year. And note that this is a completely free fair !
It is also during this great video game fair that the IGAs are awarded (editor's note. International Gaming Awards), awards that recognize the best players in gambling. If the show did not take place, the prizes have been awarded and we now know the list of the big winners.
Despite the pandemic, as usual, around thirty prizes were awarded to reward the various players in gambling, casinos and other suppliers. Can we hope for a full 2022 edition, with many visitors and awards as is the case in normal times? ?
What if we looked back a bit on previous years, before talking about the year 2022 ? Besides, you may not be familiar with ICE Totally Gaming or even the International Gaming Awards, so we owe you a little flashback to make sure you are fully up to date on all these terms which may not always be very clear !
Game Software Developers Who Stand Out in 2021
During the 2021 awards ceremony, we saw the emergence of several groups that are still little known. A desire perhaps on the part of the organizers to give a little renewal and not always reward the same ? It wouldn't be surprising, because the least we can say is that some names come up often.
But not in 2021. Of course, there were still a few well-known publishers, which we often see, such as Microgaming, Betsson or Yggdrasil. But for once, no Play ‘n Go, no NetEnt either !
Microgaming was voted Innovator of the Year, Yggdrasil took the Slot Provider of the Year award, while Betsson didn't settle for just one award. It got two: Mobile Operator of the Year and Safest Gaming Provider of the Year.
That said, Play 'n Go, and NetEnt have nothing to be jealous of, you just have to go back to previous years to see that these two - with Microgaming and Yggdrasil, precisely - monopolize the first places and this is not the case. is not here to change.
No need to go back very far: in 2020, Play ‘n Go took the title of game supplier of the year, while in 2019, NetEnt took the trophy for best mobile product. Moreover, still in 2019, Play'n Go (again him !) already won the Supplier of the Year award !
An Opportunity for Operators to Advertise
At the International Gaming Awards, it's not just the creators of game content and other slot machines that are rewarded. Casinos are also in the spotlight and it can be quite a publicity stunt for them who do not always get good press, sometimes with good reason but often also in a really unfair way.
Anyway, when we go back to the trophies of previous years, we notice that Mr Green and LeoVegas have collected quite a few prizes.
Leo Vegas Casino is arguably the most impressive in recent years as you have to go back to 2014 to find a year when this online establishment did not win any awards. But since then, here is the breathtaking prize list:
- Online Casino Operator of the Year 2016 - 2017 - 2020 - 2021
- Mobile Operator of the Year 2019
- Live Casino of the Year 2018
- Online Slot Operator of the Year 2015
Mr Green also defends himself well with a clear round from 2013 to 2019:
- Live Casino of the Year 2019
- Socially Responsible Online 2018
- 2017 Online Gaming Operator of the Year Award
- Mobile Operator of the Year 2016
- Online Casino Operator of the Year 2013 - 2014 - 2015
The IGAs also give the opportunity to newcomers or lesser known names to show off and stand out. Thus, in 2021, we have 1XBet which was awarded best Live Casino of the year, or Kindred voted Best Sports Bettor.
We haven't talked about it by the way, but this show is also the unmissable event for all sports betting sites. William Hill, Unibet and many more, you can undoubtedly expect to see them present next year, but also for years to come !
Focus on what ICE Totally Gaming is
We've been talking about the International Gaming Awards for a while now, which is a big part of ICE Totally Gaming. But the gaming fair has much more to offer. So what can we find there ?
For professionals in the sector, missing this show is clearly a missed opportunity to network, find out what is happening in others and put yourself forward. For all these reasons, very few renowned developers and operators can afford not to attend this game show.
From the very young to the heavyweight of online or land gambling, there is really something for everyone. The perfect opportunity to build relationships, sign contracts and form partnerships.
Information Mine for the Gambler
ICE Totally Gaming is also an opportunity to learn more about gambling as a whole. Exciting discussions and debates take place there, with the participation of great professionals rich in experience. Thus, from the group that has just been created to the one that has the most success, everyone can learn from the other, progress and modernize the gambling games offered to players.
But the players, precisely, what can they expect from this show ? Is this just a place reserved for professionals in the sector, or someone who likes to spin the reels from time to time has their place? ?
As we said in the introduction, nearly 35,000 visitors flock to this gaming fair each year. You can imagine that not all are pros, even if a large part is from the middle. The ICE is also an opportunity to discover the novelties of tomorrow: groups present their future release, their next big title ... and it is often even possible to test all this before everyone else !
Clearly, for gambling enthusiasts, going to the ICE is comparable to going to Europa Park for those who love amusement parks. An unmissable event, which even offers more than just slot machines to test: there are table games and a whole lot of entertainment, spaces reserved for sport ... in short, something to have fun without ever s 'bother !
Who is expected in 2022 ?
With the health crisis, the gambling industry has been hit hard. The cancellation of the 2021 show was even partly wanted by the operators and casinos who believe they have other more critical points to manage, we can understand them.
If a return to normal is possible in February 2022, who will be able to claim a prize, in particular that of casino of the year or of slot provider of the year ?
A question we can't answer, but we can always make assumptions. NetEnt, given the geographic restrictions it has set for itself, seems a bit out of the way, at least at this gambling fair.
Play ‘n Go should respond, today we can consider one of the top 5 best slot machine providers. No doubt he will try to come back with a trophy in his pocket. Without the title of best operator of the year, maybe he will get the award for best game of the year ? But for which slot machine ? Mystery, it's still too early to know !
As for the casinos, we wouldn't be surprised to see LeoVegas once again claim the award. Unless Mr. Green is coming back to the forefront ? Without forgetting those who are starting to show themselves, such as Casumo or 1XBet. In short, after such an eventful year, it is difficult to say in advance who will be able to do well. One thing is certain: this is all going to be exciting !